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Program Guide for Startup s Disclaimer This user guide is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS DOCUMENT. Complying with all applicable copyright laws is the responsibility of the user. Without limiting the rights under copyright, no part of this document may be transmitted in any form o r by any means (electronic, mechanical, photocopying, recording, or otherwise), or for any purpose, without the express written permission of Microsoft Corporation. Microsoft may have patents, patent applications, trademarks, copyrights, or other intellect ual property rights covering subject matter in this document. Except as expressly provided in any written license agreement from Microsoft, the furnishing of this document does not give you any license to these patents, trademarks, copyrights, or other int ellectual property. © 2008 Microsoft Corporation. All rights reserved. Microsoft and BizSpark are either registe red trademarks or trademarks of Microsoft Corporation in the United Sta tes and/or other countries. All other trademarks are the property of thei r respective owners. B iz S park PROGRAM GUIDE FOR STARTUPS Contents What is BizSpark? ................................ ................................ ................................ ................................ .. 1 Program Overview Program Structure and Roles BizSpark Startups ................................ ................................ ................................ ................................ .. 3 Why should I join BizSpark as a Startup? Startup Eligibility Responsibilities How do I join as a Startup? How long can I participate in BizSpark? What is the Renewal Process? How do I end my participation as a Startup? What happens after three years of participation in BizSpark? How do I pay my USD$100 program offering fee? ................................ ................................ ........................... 7 Benefits of working with a Hosting Partner ................................ ................................ ............................ 7 Miscellaneous ................................ ................................ ................................ ................................ ........ 8 Notices to Microsoft Additional Resources Appendix A – BizSpark Technology Offering and Support Resources ................................ ................. 9 Appendix B – Production and Hosting Scenarios ................................ ................................ ................ 12 This Program Guide will be updated with program changes and important information. Visit the Microsoft ® BizSpark ™ website at http://www.microsoft.com/bizspark often to stay up to date. B iz S park PROGRAM GUIDE FOR ST ARTUPS – PAGE 1 What is BizSpark? Program Overview BizSpark is an innovative new program designed to unite Startups and resources to support them into a single commun ity. BizSpark is uniquely designed to help Startups engaged in software development, by: • providing them with "express access" to Microsoft tools and technologies, for their immediate use in design, development, testing, demonstration, and hosted application production and deployment; • and • offering them global visibility on the MicrosoftStart upZone website via the BizSpark DB, an online Startup directory, h osted on the MicrosoftStartupZone website. Program Structure and Roles 1. Structure: Basically, BizSpark is a sponsor - based program, with three levels of relationships: 1) Champs work with and manage . 2) sponsor and manag e eligible Startups ' participation in the Program. 3) Hosting Partners offer hosting services to Startups for "software as a service" applications developed by them. B iz S park PROGRAM GUIDE FOR ST ARTUPS – PAGE 2 2. Program Roles: • Champ: artners. Champs heir participation in BizSpark. • An active member of the local software ecosystem engaged with h igh - focused on supporting entrepreneurs and Startup businesses, or whose activities include a focus on promoting and supporting software Startups, through programs, mentori ng, networking, business advice, financial assistance or similar activities. • Startup: A technology Startup actively engaged in development of a software - based product or service that will form a core piece of its current or intended business. • Hosting P artner: A designated Network Partner who offers hosting services for "software as a service" solutions developed by BizSpark Startups. B iz S park PROGRAM GUIDE FOR ST ARTUPS – PAGE 3 BizSpark Startups Why should I join BizSpark as a Startup? 1. The Microsoft BizSpark program is based on the belief that startup success is our success. Microsoft is committed to help technology startups realize their goals on their own terms and in the shortest amount of time. Through BizSpark, Microsoft's goals are to: • Help young and innovative software companies gain valuable experience and expertise in Microsoft technologies, with no upfront costs, so they can get the technologies they need when they can least afford them. • Help startups establish connections with local and global startup ecosystems - VCs, angels, in - that are equally involved and invested in software - fueled innovation and entrepreneurship. • Stimulate vibrant local software ecosystems and promote innovation and interoperability. • Work with technology startup we support the broadest possible startup audience in a way that compliments the values of the startups and the network organizations that support them. 2. Microsoft BizSpark offers Startups the opp ortunity to: • Receive fast and easy access to Microsoft's current full - featured development tools, platform technologies, and production/hosting licenses for immediate utions. There is no upfront cost to enroll in Microsoft BizSpark. • software startups. Ne twork Partners are incubators, investors, advisors, government agencies and hosters who are vested in software - fueled innovation and entrepreneurship. • Startups have the opportunity to achieve global visibility to an audience of potential investors, clients, and partners by profiling their company in the online Startup directory, BizSparkDB, on the Microsoft Startup Zone Website. Startups also have the opportunity to be highlighted on the BizSparkDB as a featured company and be promoted as BizSpark Company of the Week on the Microsoft Startup Zone Website. B iz S park PROGRAM GUIDE FOR ST ARTUPS – PAGE 4 Startup Eligibility 1. Startup Eligibility Requirements: An eligible startup must have the following characteristics at the time of joining: • Actively engaged in development of a software - based product or service that will form a core piece of i ts current or intended business 1 , • Privately held, • In business for less than 3 years 2 , and • Less than US $1 million in annual revenue 3 . To be eligible to use the software for production and deployment of hosted solutions, startups must also be developing a new "software as a service" solution (on any platform) to be 2. Term: Startups can participate in BizSpark for up to 3 years. On the first and second anniv ersary of initial enrollment, they must update their enrollment (e.g., confirm they haven't gone public and their ownership hasn't changed). 3. Fee: A USD $100 program offering fee is due when the Startup exits the Program. As part of Microsoft's commitmen t to Startup success, there are no initial costs for Startups to join BizSpark. 4. Special Offers: BizSpark Startups may also be eligible for additional products or services offerings (from Microsoft or others) from time to time during their tenure in the Program. Startups enrolled in BizSpark will be notified of special offers when they become available as well as the terms and enrollment process to take advantage of them. Special Offers are not part of the BizSpark program benefits and Startup's participa tion in Special Offers will be governed by the separate terms and conditions for each Special Offer (including licenses, and fees if any) 5. Technology offering: The BizSpark technology offering to Startups currently includes: • For development, testing an d demonstration: – The software included in the Visual Studio Team System Team Suite (VSTS) with MSDN Premium, plus VSTS Team Foundation Server (Standard Edition) - for the entire development team • For production use – that is, to deploy and host Startup' s new "software as a service" – Windows Server; SQL Server, BizTalk Server, and Office SharePoint Server for Internet Sites hosting, and – Systems Center for managing hosting server oper ations. 1 Startups cannot be in the business of providing services to others such as hosting, web agency, system integration or outsour ced development. 2 Startups who are actively engaged in are also eligible for entry into BizSpark. 3 This requirement has been adjusted to add local variances calibrated to local economic conditions in the startup’s place of business, below. If a Startups’ place of business is not listed below, then the revenue limit is US $1 million. USD $750,000 China USD $500,000 Greece, Korea, Malaysia, Poland, Russia, Spain, Ukraine USD $250,000 Egypt, Pakistan, Thailand, Turkey, Vi etnam B iz S park PROGRAM GUIDE FOR ST ARTUPS – PAGE 5 The above information regarding software is representative and not comprehensive - see the Startup Program Guide and Program EULA for more details. Products, versions, availability and additional benefits are subject to change. All software is ava ilable by download only. should visit the Microsoft ® BizSpark website at http://www.microsoft.com/bizspark often to check Program Guides. • resources, please see Appendix A of this Program Guide. • Appendix B of this Program Guide. Responsibilities Startups must: • Enroll as a Startup on the BizSpark website and maintain an up - to - date profile on the BizSpark website. For additional information on how to do these ta sks, see the Startup User Guide. • Renew its membership on an annual basis. • Agreement , the BizSpark End User License Agreement, the Program website (including Terms of Use, Privacy Statement and Code of Conduct), and the Startup Program Guide. • Pay a USD $100 Program Offering Fee at the end of its participation with BizSpark. How do I join as a Startup? The BizSpark Startup enrollment process: • Partner from the "Find a Network Partner" tool on the BizSpark Website. The contact information for the Network Partner will be provided to the Startup and the Startup can its region, the Startup can contact a Mic rosoft representative via the BizSpark website to ask for assistance. • Startup with an enrollment code, Startup visits the BizSpark website to join. The Startup's Primary Contact will sign in with a Windows Live™ ID, read and accept the BizSpark Startup Agreement and the End User License Agreement. After entering the enrollment code about the Startup. For more information on the enrollment process please see the BizSpark Program User Guide. • "Welcome to the Microsoft BizSpark Program" email that in cludes their unique Subscription ID required to activate their benefits and download the software (delivered via the MSDN infrastructure). B iz S park PROGRAM GUIDE FOR ST ARTUPS – PAGE 6 How long can I participate in BizSpark? For three years (renewed annually), unless the Startup goes public, is acquir ed by a company which does not qualify for BizSpark, or fails to abide by BizSpark's terms and conditions in the Program Materials. Se e the BizSpark Startup Agreement for other situations where your participation in the Program could end. What is the Renew al Process? Each Startup must renew their participation in BizSpark within 90 days of their first and second year anniversary after enrollment. The Startup's Primary Conta ct will receive a reminder emai l from BizSpark when it is time to renew. Renewal is f ast and easy – the Startup Primary Contact simply logs in, clicks the renewal button, and confirms that their eligibility has not changed. If the Startup chooses not to renew, the Startup can contact customer support and ask to be removed from the BizSpark Program. How do I end my participation as a Startup? You may end your participation in BizSpark as a Startup at any time. To do so, c ontact Microsoft . What happens after three years of pa rticipation in BizSpark? Generally, a Startup's participation in BizSpark will end after 3 years or earlier if it terminates its membership or if they're no longer eligible (e.g. , go public or are acquired). At the end of their program participation: • Sta rtups will continue to enjoy the use rights of the BizSpark Program technology offer to develop, test and demonstrate as long as all members of the Startup comply with the End User License Agreement. • Startups will no longer have use rights to the BizSpar k Program technology offer for production and hosting. However, at the conclusion of their participation in BizSpark, Startups production and hosting technology that bes t fits their business needs. • Startups might choose to take advantage of a Microsoft program like the Service Provider License Agreement (SPLA) (or other Microsoft licensing programs that may be available at the time), but are in no way obligated to do so . • Startups should manage their agreements with their customers to anticipate the end of their production and hosting rights under the BizSpark Program. • Startups will be responsible to pay a USD$100 Program Offering Fee. How do I pay my USD$100 program offering fee? An invoice for the USD$100 Program Offering Fee will be sent to the Startup's Primary Contact after the Startup exits BizSpark. For more payment information, contact Mi crosoft . B iz S park PROGRAM GUIDE FOR ST ARTUPS – PAGE 7 BizSpark is designed to unite a global community of peers, technical resources and entrepreneurial mentors who can effectively address the unique business development challenges that Startups face. BizSpa rk directly connects Startups with a community of economic and entrepreneurial development big quickly. These top - notch advisors specialize in promotin g and supporting Startups provide through programs, business mentoring, networking, financial assistance, peer connections, and other resources that drive Startup success Benefits of working with a Hosting Partner Hosting Partners are designated Network Partners who can provide hosting services for "software as a service" solutions developed by BizSpark Startups. Generally, Hosting Partners are members of the SaaS ("Software as a Service") Incubation Center Program, which is subject to its own terms and c onditions (including, but not limited to, a one - time $10,000 fee for SaaS Business training and ongoing delivery of 1 - day SaaS workshops). engage a Ho sting Partner to assist them in hosting their application on the internet. Hosting Partners can offer a wide range of unmanaged to fully managed solutions. If the Startup is still in product development, it may be most cost - effective to engage a Hosting Pa rtner who offers inexpensive, unmanaged server accounts that allows a Startup to deploy one or more small servers they can configure and manage themselves. If the Startup's application is headed toward production, the Startup should consider a full - service hosting partnership. A full - service partner will work with the Startup to deploy and run securely at scale, and will give the Startup a performance "service level agreement" for their application (after all – it's the application that Startup's custom er i s using, not the server!). Many Hosting Partners specialize in helping Startups take their application(s) to the next step of "Software as a Service" readiness, incorporating services if the Startup needs them. A Hosting Partner may operate in specific geographies, and may have special qualifications such as enhanced security certifications. It is important for the Startup to choose a hosting partner that meets their specific n eeds. To learn more about hosters and selecting Selecting a Hosting Partner for Your Software plus Services App lication . To find a Hosting Partner in your geography please visit: http://www.microsoft.com/bizspark . B iz S park PROGRAM GUIDE FOR ST ARTUPS – PAGE 8 Miscellaneous Notices to Microsoft All Startups: Agreement to Microsoft at: Julien Codorniou Microsoft Corporation One Microsoft Way Redmond, WA 98052 Email: bzssup@microsoft.com Additional Resources Interested in joining as a Startup? www.microsoft.com/bizspark . For support issues c ontact: BizSpark Customer Support . For more information about Startup resources: Visit http://www.microsoftstartupzone.com . B iz S park PROGRAM GUIDE FOR ST ARTUPS – PAGE 9 Appendix A – BizSpark Technology Offering and Support Resources Design Tools (Licenses are for development, test, and demonstration only) Microsoft Expression Studio with MSDN Premium Subscription • One (1) Expression Studio v2 with MSDN Premium Subscription Development, Test, & Demonstration (Licenses are for development , test, and demonstration only) Visual Studio Professional with MSDN Premium Subscription • Visual Studio Team System 2008: – Visual Studio Team System 2008: Team Suite – Visual Studio Team System 2008: Development Edition – Visual Studio Team System 2008: Architecture Edition – Visual Studio Team System 2008: Test Edition – Visual Studio Team System 2008: Database Edition • Visual Studio Team System 2008: Team Foundation Server Standard Edition • Visual Studio 2008 Professional • Visual Studio Team System 2005: – Visual Studio 2005 Team Suite – Visual Studio 2005 Team Edition for Software Developers – Visual Studio 2005 Team Edition for Software Architects – Visual Studio 2005 Team Edition for Software Testers – Visual Studio 2005 Team Edition for Database Professionals • Visual Studio 2005 Professional • Visual Studio 2005 Tools for Microsoft Offic e System • Visual SourceSafe 2005 • Previous versions of Visual Studio – FoxPro Microsoft Server Software with MSDN Premium Subscription • SQL Server, all versions • Application Platform Servers – BizTalk Server, Commerce Server, Host Integration Server, Connected Services Framework, Customer Care Framework • Business Productivity Servers – Content Management Server, Exchange Server, Office Live Communications Server, Office Forms Server, Office Groove Server, Office PerformancePoint Server, Speech Server, SharePoint Server, Windows SharePoint Services • IT Operations Servers – Identity Integration Server, Microsoft System Center, Microsoft Operations Manager, Microsoft System Center Capacity Planner, Microsoft System Center Data Protection Manager, Systems Management Server, Internet Security and Acceleration (ISA) Server Microsoft Dynamics with MSDN Premium Subscription • Dynamics AX, GP, NAV, SL, Microsoft Forecaster & Microsoft FRx • Dynamics CRM, Point of Sale, Microsoft Small Business Accounting & Financials B iz S park PROGRAM GUIDE FOR ST ARTUPS – PAGE 10 Microsoft Windows with MSDN Premium Subscription • Windows Vista – Ultimate/Enterprise/Business/Home Premium/Home Basic • Windows XP – Professional/Home/Media Center Edition/Tablet PC Edition • Windows Server 2008 (all versions) • Windows Server 2003 R2 • Windows Compute Cluster • Windows SharePoint Services Microsoft Office System 2007 with MSDN Premium Subscription • Office Ultimat e/Enterprise/Professional Plus/Professional 2007 • Office Word, Office Excel, Office PowerPoint, Office Outlook & Business Contact Manager, Office Access • Office Publisher, Office InfoPath, Office OneNote, Office Communicator, Office Groove, Office SharePoint Designer, Office Visio Professional, Office Project Standard • Office Accounting, Office Business Scorecard Manager, MapPoint, Office FrontPage • Office Project Professional • Office Project Server, Office Project Portfolio Server Other Micro soft Tools, SDKs, DDKs with MSDN Premium Subscription • Access Developer Extensions • Virtual PC, Virtual Server • • Windows SDK, Platform SDK, DirectX SDK • Microsoft Baseline Security Analyzer 2.0, Application Compatibility Tool Kit 5.0 • Windows Automated Installation Kit (WAIK), Windows Installer • Windows Driver Kit (WDK), Windows Hardware Compatibility Test • ework 3.0 Production and Hosting (For production and deployment of Startup’s new “software a service” offer to be delivered to customers over the Internet. See Appendix B below for business scenarios with the Production and Hosting rights . ) Hosting Servers • SQL Server 2008 Standard, Enterprise and Workgroup Editions • SQL Server 2008 Web Edition • Windows Web Server 2008 • Windows Server 2008 Standard and Enterprise • Windows Server 2008 Standard and Enterprise without Hyper - V™ • Biz Talk Serve r 2006 R2 Branch, Standard and Enterprise Editions • Office SharePoint Server 2007 for Internet Sites IT Operations Servers • System Center Configuration Manager 2007 with SQL Server 2005 Technology • System Center Data Protection Manager 2007 • System Center Operations Manager 2007 with SQL Server Technology B iz S park PROGRAM GUIDE FOR ST ARTUPS – PAGE 11 Support Resources Program and Product Support (Microsoft support professionals will respond to your questions within business hours.) • Two technical support incidents, covering assistance with technical break - fix issues – Benefit limited to the Startup Primary Contact person Connect to http://msdn.microsoft.com/subscriptions/aa948875.aspx for regional support contact information and governing terms and conditions. • Unlimited program support for non - technical issues – Connect to http://msdn.microsoft.com/subscriptions/aa9 48875.aspx for regional support contact information. The BizSpark technology offering is exclusive to B izSpark Startups and their indiv idual members who have accepted the BizSpa rk End User License Agreement. The BizSpark technologies must not be transfe rred to a third party. The information is representative and not comprehensive. Products, versions, availability and additional benefits are subject to change. Because this offering is likely to be updated from time to time, Startups Partners should visit the Microsoft ® BizSpark website at http://www.microsoft.com/bizspark often to check Program Guides , Production and Hosting Scenarios B iz S park PROGRAM GUIDE FOR ST ARTUPS – PAGE 12 Appendix B – Production and Hosting Scenarios Startu ps can use BizSpark H osting and IT operations servers for production use: that is, to host and manage their “ sof tware as a service” application that is accessed over the Internet by their customers. Startups can self - host, or contract with a BizSpark Hos ting Partner. BizSpark hosting servers include Windows Server, SQL Server, BizTalk Server, and Office SharePoint Server for Internet Sites products. BizSpark IT operations servers include System Center server products.) Startups may use BizSpark IT Hosti ng Servers to deploy a software application that the startup developed BizSpark IT Operations Servers to manage the application and the servers it runs on. Examples of applications like this include, but aren’t limited to:  A line of business application, such as a CRM application, which the startup’s customer’s use to manage thei r own customer relationships.  A n online auction site.  Startup’s business is logistics (e.g. package delivery).  A The key points here are:  The S tartup developed the application or service itself, and hosts it (either self - hosted or via a hoster), and  The BizS park servers cannot be used where they do n’t support an application the S tartup developed. In other words, the BizSpark licenses don’t apply when the S tartup  Offers the servers simply as a hosted platform(e.g. a SQL Server database)  Uses the servers as a platform for another company’s application, such as a CRM application from a third party Please refer to the BizSpark Startup Agreement and BizSpark End User License Agreement (both posted on the BizSpark website) for definitive use terms.